MIND-TD

Directory to Destination

Role

UX Architect

Duration

10 Months

[IMAGE PLACEHOLDER: Project Hero Slide - "Directory to Destination"]

01. The Challenge

The legacy platform operated under a "Repository" mental model, treating the site as a siloed file storage system rather than a learning environment. The architecture consisted of "empty directory nodes"—pages that served only as a list of links with zero on-page content. This "Link Farm" forced time-starved HCPs to "blind-click" into deep external PDFs to find even the most basic clinical answers.

[IMAGE PLACEHOLDER: Visualizing the "Link Farm" vs. the User Need]

02. Key Solutions

The Strategy: Shifting to a "Resource" Mental Model

Spearheaded a strategic pivot to transition the platform from a place to find files to a place to learn. Re-architected the sitemap with a content-first approach, replacing empty nodes with unified resource libraries and rich, on-page Educational Hubs. Implemented an "answers first, details second" information hierarchy to deliver immediate clinical value. By centralizing decentralized, format-specific silos, we funneled chaos into a single, relevant resource delivered instantly.

[IMAGE PLACEHOLDER: Diagram of the "Chaos-to-Clarity" Funnel]

The Solution: Hub Page Architecture & The Unified Library

Prioritized immediate utility and frictionless discovery. The Hub Page Architecture provides comprehensive introductions and key definitions directly on the page, maintaining deep-dive links at the bottom. The Unified Resource Library allows users to navigate by specific learning needs (e.g., Topic, Symptom Presentation) via advanced faceting, creating a single searchable ecosystem where podcasts, interactive modules, and clinical papers coexist.

[IMAGE PLACEHOLDER: UI Screenshot of the Unified Library and Faceted Search]

Engineering Momentum: Attention Looping

To prevent session drop-off, I engineered "recirculation momentum" into the page layout. We placed a "Related Articles" module at the point of standard scroll drop-off to intercept the user's exit, capturing their attention. This strategic loop transforms potential dead ends into continuous learning journeys.

[IMAGE PLACEHOLDER: Graph of Attention Span vs. Page Scroll showing the "Related Articles" intercept]

03. Strategic Impact

Accomplished

transforming a decentralized link farm into a robust educational hub for Healthcare Professionals (HCPs)

As measured by

a significant reduction in clicks to specific niche resources and drastically improved content discovery

By doing

shifting to a 'Resource' mental model, engineering recirculation momentum, and implementing a unified resource library.

04. Strategic Takeaways

IA is Content-Dependent

This project proved that information architecture is directly dictated by content density; a sitemap cannot be designed in isolation from the content strategy.

Usability Mandate

Moving high-level information out of PDFs and onto the webpage is a critical requirement for serving busy, professional audiences.

Reduced Friction

The centralized library and faceted search drastically reduced the clicks required for HCPs to find niche clinical resources.

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