Paxlovid
Organizing Critical EUA Data
Role
UX Architect
Duration
6 Months
01. The Challenge
The existing website failed its core demographic by struggling to communicate its core purpose. Healthcare professionals could not locate critical safety data quickly within the information core. The redesign focused on three pillars: clearly communicating EUA status, optimizing scannability for time-starved users, and building an intuitive information architecture.
02. Key Solutions
Data-Driven Conflict Resolution
When the internal team reached a deadlock regarding the placement of the "Report an Adverse Event" link, I shifted the conversation from internal debate to rapid usability testing to determine where physicians expected to find safety reporting tools. The data showed 60% of users expected the link on a dedicated Safety Page, immediately unblocking the design process and ensuring the final direction was informed by actual user mental models.
The IA Pivot: Content Audit & Unified Structure
I evaluated two distinct architectural paths for the homepage: a fragmented "Choose Your Journey" flow and a consolidated "Traditional & Indexed" model. A comprehensive content audit revealed insufficient unique information per emergency use to justify separate journeys. To prevent content repetition, I pivoted the architecture to a unified page structure, eliminating redundant user pathways.
Tactical Implementation: Anchor Links for Scannability
To ensure physicians could bypass unnecessary scrolling, I designed and implemented an "in-page navigation" anchor link system. This navigation sets clear expectations, allowing users to instantly see what data is available before engaging, and empowers them to jump directly to specific clinical sections in seconds.
03. Strategic Impact
zero-scroll access to core safety data and a unified information architecture
achieving 60% user consensus on safety information placement and eliminating redundant user pathways
targeted usability testing, a comprehensive content audit, and implementing an anchor link system.
05. Strategic Takeaways
Conflict Resolution
Achieved 60% user consensus on the final site architecture through targeted card-sorting tests.
Path-Efficiency
Successfully eliminated redundant pathways by executing a content audit that invalidated fragmented journey flows.
Discovery Speed
Designed an anchor link system that provides zero-scroll access to high-priority clinical data.
Strategic Alignment
Harmonized the information architecture with the content strategy, proving that IA cannot exist in a vacuum.